Marketing Planning Process Assigment Assignment

Promoting Planning Process Assigment - Assignment Example The promoting plan of welcome card of the organization encourages to know the subtleties of Phoenix Trading Ltd and the situation of its cards in the market. The paper contains two sections for example Section An and Part B. In the initial segment, the situational investigation of the item is inspected so as to comprehend the whole outer and inner situation of the welcome card section of the organization and of the market. The SWOT examination process encourages to comprehend the current natural situation of the organization and the item and its development prospects in future. It has been recognized that the organization has a few merchants in different nations and around 100 million cards are sold. It gives outrageous concentration towards keeping up the nature of cards and creative structures and has different item runs. There are a few shortcomings related with the cards in regards to their inadequacy to deliver e-cards business. In any case, from the market review it has been di scovered that there are colossal open doors for this item on the off chance that it is re-propelled in an alternate manner with unique highlights. Through the division of the market of the UK based on clear models the organization can focus on the particular customers and markets and assembling the items as per their inclinations and can get fruitful. The review of the market additionally found that there is as yet the need of such inventive planned cards in the market. ... Chapter by chapter guide Executive Summary 2 Part A 6 1.0Situational Analysis 6 2.0Objectives 8 2.1Corporate Objectives 8 2.2 Marketing Objectives 8 3.0Strategy 9 3.1Chosen Growth Strategy 9 3.2Chosen Competitive Strategy 10 4.0Segmentation Targeting Position 11 5.0 Tactics 12 5.1 Product Features 12 5.2 Pricing Strategy 13 5.3 Place 14 5.4 Promotion 15 5.4.1 Communication Strategy 17 5.4.2 Gantt Chart 17 5.4.3 Budget 18 5.5 People 18 5.6 Process 18 5.7 Physical Evidence 19 Part B 20 6.0 Importance of Marketing Plan 20 7.0 Process of Marketing Audit 21 7.1 Theoretical Explanation of procedure Market Audit 21 7.2 Internal Environment 22 7.3 External Environment 23 8.0 Process to STP 24 8.1 Segmentation 24 8.2 Targeting 25 8.3 Positioning 26 9.0 Barriers for Implementation 27 10.0 References 30 Appendix 37 Part A 1.0 Situational Analysis Situational examination is remembered for advertising arranging step as it assists with breaking down the current circumstance of an association. In t his advertising plan, situational examination is directed to distinguish the outer open doors just as dangers looked by Phoenix Trading Ltd. This examination likewise encourages to perceive the inside qualities and shortcomings of the association (IFUW, n.d.). SWOT investigation is a model that encourages to create reason for the age of promoting plan of the re-propelling of an item for example welcome card of Phoenix Trading Ltd. The fundamental capacity of SWOT examination is to assemble data after assessment from the earth and order it into inner angles, for example, qualities and shortcomings just as outer issues for example openings alongside dangers (Danca, n.d.). Qualities The Phoenix Trading Ltd’s welcome cards

Graduation Speech of Pupils Essay Example | Topics and Well Written Essays - 500 words - 1

Graduation Speech of Pupils - Essay Example Undoubtedly the instruction is costly however it is significantly increasingly costly to play uninformed. Our folks have done everything pay our school charges as well as furnish us with the fundamental needs and see us to through our examinations in a smooth way. Instructors on their part have every day held our hands as we stroll past the numerous achievements that characterize our multi year excursion of training. You showed us in class, you instructed us out of class, offered moral help and urged us never to abandon our fantasies. Most likely, you educators and guardians have denied yourselves a great deal and given to us all that anyone could need. We have no better words much obliged. I need to state that as we graduate, we need not be granted with awards to demonstrate that there is something unique inside us. We are totally honored, gifted and merit a section on the back. This day is tied in with commending the gifts and information that leave with as we graduate. I surmise for quite a while have been envisioning what the graduation day would resemble. I concede that by and by, I have clear recollections of each envisioned scene about this day. To my individual schoolmates, I should underline this has been long excursion set apart with difficult work in order to come out of here as changed people. We didn't envision enduring the thrill ride of tutoring and being here to celebrate in the long run. In reality this has been a long excursion. As I arrive at the end, I should state what we are currently through with is simply yet an achievement and it that time for us to proceed onward to much greater battles for our lives. All we learned in class and out of class while here will give us the base to remain on as overcome the following phases of instruction. We learned not just recipes, sonnets, and different things in class yet additionally fundamental abilities outside class. We figured out how to function autonomously, in groups and all the more significantly to value our companions in their uniqueness. All that we

Fifteen Minutes to Clear My Head

Fifteen Minutes to Clear My Head Monday morning in the Phi Kappa Sigma Fraternity House. I woke up and went through my normal morning routine: showering, packing my bag, and having breakfast. As usual, I missed the Boston Daytime shuttle to campus. Like any other morning, it looked like I was walking to campus. But as I stepped out onto the front steps, I felt compelled to pull out my phone and take a picture. I had just taken a snapshot of something I see every single morning. I stepped onto the sidewalk and took another picture of the street. As I walked to the bridge, I took another picture. People had already begun to give me looks as if it was weird that I was taking pictures of everyday things. But I thought these everyday things were beautiful, and even though I see them every morning, I felt compelled to take pictures of them to show everyone. For those of you that dont know, MIT is in Cambridge and Boston is across the Charles River. Connecting the two is the Harvard Bridge. Many MIT students live in Boston, whether in a fraternity, sorority, an independent living group, or in their own apartment, and as such have to cross the bridge every day to get to campus. A lot of students dislike the idea of having to cross the bridge every morning and night, especially when there are dorms on MIT campus that are literally feet from the academic buildings. I felt this way too before coming to MIT, as I didnt want to waste my time just commuting to class. But after moving into my fraternity house at the beginning of this semester, Ive grown to love my fifteen minute walk to class. Fifteen minutes to clear my head and wake up enough ready to tackle the day. Its almost therapeutic, getting a good stretch with a great view. And being far from campus forces me to plan ahead rather than fall into a bad habit of waking up five minutes bef ore class starts and frantically rushing there. This is my morning walk from my fraternity house to MIT campus, and although Ive walked it nearly a hundred times, its still breathtaking: On the front steps of our frat house. Ok, not breathtaking yet, but itll get there. I promise. On the bridge at approximately 170 smoots. At MIT campus Approaching Lobby 7 In front of Lobby 7 Inside Lobby 7 Walking down the Infinite Corridor In front of the Stata Center, where my first class of the day is. Inside the Stata Center Down the steps to my classroom Made it to my first class of the day, 8.02, and today learned through experiment about polarizing radio waves and microwaves. Thats my morning walk. Maybe one day Ill post what my late nights are like, but they mostly consist of psetting until 3am.

The Cartesian Circle is Wrong - 1586 Words

Rene Descartes meditations on the existence of God are very profound, thought-provoking, and engaging. From the meditations focused specifically on the existence of God, Descartes uses the argument that based on his clear and distinct perception that cannot be treated with doubt, God does exist. In the beginning of the third meditation, Descartes proclaims that he is certain he is a thinking thing based on his clear and distinct perception, and he couldn’t be certain unless all clear and distinct perceptions are true. Before diving into the existence of God, Descartes introduces smaller arguments to prove the existence of God. For example, Descartes introduces in his argument that there are ideas in which he possess that exists outside of†¦show more content†¦The reason we cannot doubt the existence of God is because of clear and distinct perceptions that God exist. To conclude, because of clear and distinct perception, Descartes conveys that God exists. Though his argument seems intriguing, Descartes argument has been treated with dubious standpoints. The reason of doubt, better known as the Cartesian circle, argues that Descartes goes against his own word. The foundation of the Cartesian Circle consists of the argument that Descartes can only know that God exists and is not a deceiver if he knows that his clear and distinct perceptions are true. But he can only know that his clear and distinct perceptions are true only if he knows that God exists and is not a deceiver. This circularity comes from the basic fact that one hand believers of this circularity cites that Descartes states that we must rely on clear and distinct perceptions in order to prove that God exists; however, on the other hand, believers also proclaim that Descartes convey God must exist in order for him to develop the clear and distinct perceptions that he exists and is not a deceiver. Now that both sides have been introduced, the focus of this paper is to speak o n Descartes meditations about the existence of God, and the Cartesian circle. The standpoint I will be taking is to prove that the Cartesian circle has overemphasized the claim that Descartes is using circularity, and that this claim should be disregarded. DescartesShow MoreRelated Descartes’ Ultimate Purpose of the Meditations Essay1780 Words   |  8 Pagesof establishing a foundation for the existence of truth, falsity, corporeal things and eventually the establishment of the sciences. When viewed in this light, Descartes is accused of drawing himself into a ‘Cartesian circle,’ ultimately forcing this cosmological proof of God to defy Cartesian method, thus precipitating the failure of the third, fourth, fifth and sixth meditations. This approach to the meditations, in the order with which they are presented, allows me to state that a proof of theRead MoreDescartes Fourth Meditation On The Existence Of God1382 Words   |  6 Pagesplaced false ideas into our minds. The caveat to this counter argument is that in defense of Descartes’ Third Meditation, where he claims that God is not a deceiver, he presupposes the existence of God. This occurs through what is now termed the â€Å"Cartesian circle†. In this reasoning, Descartes claims that the idea of God being perfect is â€Å"true and innate† within him and something that he can access through clear and distinct thought. Descartes continues on to say that anything that he can clearly andRead More If A Tree Falls in the Philosophical Forest, Someone Managed to Undermine Descartes Ambitions for Epistemology 2257 Words   |  10 Pagesthat it is impossible to find a true foundation for knowledge due to the unknown origin of human creation, the element of subjectivity and solipsism and the limitations of knowledge being indubitable. Furthermore, I critically assess that the Cartesian circle and Descartes presumption of God in his meditations are largely problematic. In general, epistemology studies every aspect that encompasses knowledge. Traditionally, epistemology is simply clarified as justified true belief. Belief forms a foundationRead MoreThe Paradox Of The Existence Of God1460 Words   |  6 Pagesinfinite substance’ A main flaw in Descartes argument is what is known as the ‘Cartesian circle’. To many, his meditations seem to be in the formation of the title itself, a circle. Returning to his original premise with his conclusion. For example Descartes says that truth is found in ‘clear and distinct’ perceptions. Descartes found in his earlier meditation that God isn’t a deceiver and therefore, he could not be wrong about what he perceives clearly and distinctly. The grounds for this lie on hisRead MoreFemale Mathematicians Essay1686 Words   |  7 Pagesone of the first actually read by the Society that had been submitted by a woman. Even at the age of sixty eight, Somerville published one of her most popular books entitles Physical Geography. Some preached against this book, but they were proved wrong when it became her most successful work. It was the most widely used book for schools and universities for fifty years. Some of her best work was also with the use of cycloids and the explanation of how the Earth is shaped (Perl 1978). Her impact andRead MoreDescartes Vs. Descartes s Theory Of Certainty1852 Words   |  8 Pageswe philosophise [sic] in an orderly way. The inferential view is committed to the belief that Descartes reasoning in the cogito involves the use of an unexpressed premise or rule of inference and therefore either the analysis of cogito is wrong or Descartes never truly attained a single, secure truth (Wagner 168). It is also claimed that Descartes could not say think or existence without the premises of what thoughts and existences are, yet in debate, Descartes claims that the internalRead MoreEssay on The Proof of the Existence of God1423 Words   |  6 Pagesproperties of hydrogen which is caused through fusion. Another reason for not being able to prove God exists is because if he existed he wouldn’t deceive us. But humankind does make errors in moral decisions and there is plenty of wrong doing in the world. This has been explained through the idea that God gave us free will and that this will is without boundaries whereas out intellect isn’t. The reason that human beings make errors is because of the lack of boundariesRead More How Descartes Tries to Extricate Himself from the Skeptical Doubts He Has Raised4647 Words   |  19 Pageseither syllogism or enthymeme. This view holds that Descartes asserts that he is thinking, that he believes it axiomatic that whatever thinks must exist and therefore that he logically concludes that he exists. This view, it seems to me, is wrong. It should be stated on no occasion, in the Meditations, does Descartes write I am thinking, therefore I am, nor anything directly equivalent. Rather, he says: Doubtless, then, that I existà  and, let him deceive me as he may, he can neverRead MoreThe Origins of Modern Science Essay2484 Words   |  10 Pagesmeant to restrain it. Nicolaus Copernicus (1473-1543), a Polish astronomer, theorized that Earth and the other planets revolve around the sun. Through observations made by the naked eye, Copernicus concluded that the plants, moon and stars did not circle the earth at the same speeds. These ideas are what set him apart from the Ptolemaic system of astronomy. Johannes Kepler (1571-1630), a German astronomer and mathematician, considered the founder of modern astronomy, formulated that the orbits ofRead MoreThe Scientific Arguments Which Contain Freedom And Soft And Hard Determinism3111 Words   |  13 PagesIt seems to us that we are in control of our mind and body as a unified self. It means that we have free will to act. We can imagine it is like a homunculus in the Cartesian Theater which is responsible for making every decision in our brain. However, unless we can prove there is a homunculus in our brain, there is no consciousness. Libet and Wegner challenge the view that we do not have free will. â₠¬Å"We can’t possibly know the tremendous number of mechanical influences on our behavior because we inhabit

Informative Speech On Corey Taylor - 1180 Words

Informative Speech Draft: Corey Taylor I. Introduction a. Attention Getter: (â€Å"The future is meant for those who are willing to let go of the worst parts of the past. When you cannot take two steps without turning around to inspect your footsteps, you are getting nowhere fast.† as quoted by Corey Taylor in his 2012 book, Seven deadly sins: Settling the argument between born bad and damaged goods published by Boston Da Capo.) b. Background: (This is a quote from Author, Singer and songwriter Corey Taylor of Slipknot and Stone Sour.. Though many of you may not be aware of who he is, I am sure you have heard a song or two from him before and probably changed the song.) c. Audience Relevance: (I believe I should be heard out because†¦show more content†¦She helped to support him financially and emotionally. It was around this time when he had broken up with his girlfriend and fell into depression. There was an instance in which he tried to commit suicide by swallowing a bunch of pills, but they found him, rushed him to the hospital and fed him ipecac to induce vomiting.In a recent interview with therapist Siri Sat Nam Singh on his show The Therapist in May 2017 on Viceland, he discussed his childhood struggles as well as how he was a victim of sexual assault at the age of 10. b. Sub-point B: (It was his grandmother that helped him throughout his difficult times. She helped him cope with all his struggles and his depression. It was her who had introduced him to rock music, she showed him records of Elvis Presley, as well as other groups such as Black Sabbath. It was then that his passion for music formed and thanks to it, he had found an outlet to deal with all his struggles.) Transition to 2nd Main Point: (I just discussed how Corey’s childhood had unfolded and how he had gained his passion for music, now I will tell you all where that led him.) III. Main Point 2: (Corey’s love for music drove him to create 2 bands. He is known as the lead singer in heavy metal band Slipknot, as well as lead singer in alternative metal band Stone Sour.) a. Sub-point A: (Corey first formed Stone Sour in the late 90s with guitarist Jim Root, they created demos but did not release an album until 2002, when

Consumerism Essay Free Essays

Taking the green to the extreme A lot of consumer groups are starting to show up against capitalism and consumerism. They strive to come out with the message that â€Å"less is more†, meaning that buying less is better for the environment. They are taking recycling to another level. We will write a custom essay sample on Consumerism Essay or any similar topic only for you Order Now The question is, is it possible to make a huge impact? Do we really need to stop consuming to make a difference? And how bad do we need a change? One of these groups are called freegans. Freegans are people living an anti-consumer lifestyle, they choose to re-use food that is being tossed to the curbside but the food being tossed is edible. A lot of people think that it is obscene to eat food out of a dumpster or curbside and that it is impossible to know how long the food has been out there. They are not necessarily being freegans out of economical issues they are doing it out of principle because they do not wish to fund those big corporations that are spoiling the environment and they also think about the homeless people and give them some of the food they find since they get so much that they cannot take it all home. Their message is being well received, since some stores put the food in way that makes it easy for them to pick and choose and they even wink at them. Another group is the Compact that are against consumerism. It originated in 2005 at dinner party in San Francisco, where the guests decided to take recycling to another level by going a whole year without making a new purchase but they are allowed to buy used items and are encouraged to borrow and reuse whatever possible. They too think that consumerism is destroying the world and that most of us own more than we need. Their concept is being taken rather seriously and has quickly been spread all across the United States of America. Almost 3. 00 people from all over the world has taken part of the concept on Yahoo and the participants think that it has been a rewarding experience. Quote from John Perry the co-founder of the Compact group – â€Å"We’ve enjoyed the camaraderie and competitive spirit with friends,â€Å" Perry said. â€Å"And it’s been really good for us to think about what we need, as opposed to what we want† When Colin Beavan got the news a bout global warming and he did not feel that the government was doing something about it, so he decided to do something about it, therfore he did something that nobody has done in thousands of years. Colin Beavan decided to live without electricity through a whole year with his daughter and wife. Other initiatives are to use low-energy transportation, eliminating trash, eating locally and seasonal and so on He wrote a book called â€Å"No Impact Man: A Year Off the Grid† based on his experiences throughout the year he was living without electricity. Colin Beavan says that whenever they were bored they went to the park and hung out with their neighbors and in this way they were both being social and sparing the environment. Colin Beavan has encouraged people to do the same by starting the No Impact Experiment. There is a webpage were you can register yourself to join the No Impact Experiment, you can schedule how you are going to live a week and upload videos of how well you are doing, so that everyone can see your results. Personally I think that these are some amazing initiatives and it is very inspiring but I do not think I would be able to live by eating food from the dumpsters or without electricity, I am too accustom to the way I am living like right now and I believe a lot people would have difficulties because they are to accustom to the way they are, I know a lot of people who cannot live without their cell phones or being on Facebook. A lot of the things that a couple years ago we almost did not use have become a necessity for us, e. g. internet, or at least for my generation. I do think that even the smallest thing you do, can help the environment and the small steps are the ones that are going to help the environment. ? How to cite Consumerism Essay, Essay examples

Recommendations for Ensuring Food Safety Reducing Disease

Food Safety Unsafe food causes many severe and enduring ailments, ranging from stomach upsets to diarrhoeal conditions to diverse forms of cancer. According to statistics released by World Health Organization (WHO), food-borne and water-borne diarrhoeal conditions cause the deaths of an estimated 2.2 million people every twelve months, 1.9 million being children (para. 1).Advertising We will write a custom essay sample on Recommendations for Ensuring Food Safety Reducing Disease-Causing Mosquitoes specifically for you for only $16.05 $11/page Learn More Consequently, food-borne ailments and unsafe food represent a rising public health challenge and efforts must be made towards the development and implementation of programmes aimed at improving food safety at the community level. Restaurants have been singled out as a major source of unsafe foods largely due to unhealthy food handling, preparation, and storage standards (Rees Watson 27). In the case sce nario, a mandatory food safety training requirement for all employees should be initiated to counter the problem of dirty restaurants, which enhances threats to food safety. This recommendation is anchored on the rationale that staff workers to a large extent contribute to the health violations associated with unsafe food. A review conducted recently on restaurant food safety practices demonstrated â€Å"†¦that a typical kitchen worker cross-contaminates food with potentially dangerous pathogens about once per hour† (Norfleet para. 1). The review found that restaurant workers use aprons and other dirty clothing to dry their hands, as well as making use of the same utensils, gadgets, and surfaces to prepare both uncooked and cooked meals. As such, the focus should be to introduce mandatory employee training especially in areas of food safety to guarantee that appropriate practices in hygiene, food handling and preparation, and sanitation are put in place in every restaura nt operating in the community. As already mentioned, work behaviours may either promote or compromise food safety. The use of aprons and other dirty clothing to dry hands, non-washing of hands with clean water and soap, using the same services to prepare uncooked and cooked food, and non-observance of kitchen hygiene may compromise food safety (Norfleet para. 5). However, strict observance of hygiene and sanitation practices, including washing of hands, preparation of food in safe places, and using clean utensils, is bound to promote food safety in the restaurants. Vectors Vectors can be described as â€Å"†¦the transmitters of disease-causing organisms that carry the pathogens from one host to another† (Artsob para. 1), and research reveals that there has been a comeback of vector-borne conditions since the 1970s including the Rift Valley Fever, plague, sleeping sickness, highland malaria, and the West Nile encephalitis.Advertising Looking for essay on health medi cine? Let's see if we can help you! Get your first paper with 15% OFF Learn More From the case scenario, there has been an increase in reported cases of encephalitis and a few deaths related to the West Nile Virus as a direct consequence of increased mosquito bites. To prevent bites by mosquitoes that may transmit West Nile Virus, it is highly recommended that people establish physical barriers by using house screens, bed nets, appropriate clothing, and insect repellents (Artsob para. 6). Many of the disease-causing mosquitoes bite their victims at night and, as such, it is imperative to put physical barriers and wear appropriate clothing during daytime to reduce the risks of infection though bites. To control the mosquito population in the community, environmental modification geared towards the elimination of specific breeding areas should be recommended. The modification should include draining stagnant water, clearing vegetation close to houses, and using chemical contr ol measures to destroy the larvae or adult vectors (Artsob para. 6). Such a recommendation will go a long way to destabilize the mosquito’s breeding patterns, thus reduce their population in the community. Works Cited Artsob, H. Vector-borne Diseases. In: Encyclopaedia of Public Health. (2010). Retrieved from https://www.enotes.com/homework-help/what-common-vector-borne-diseases-how-do-they-466324 Norfleet, N. Lax Food Safety in Restaurants, Researcher Finds. (2010). Retrieved from http://www.nbcnews.com/id/37646777/ns/health-food_safety/t/lax-food-safety-restaurants-researcher-finds/ Rees, N., Watson, D. International Standards for Food Safety. Maryland. Aspen Publishers, Inc. 2000. World Health Program. Food Safety. (2010). Retrieved from https://www.who.int/foodsafety/en/Advertising We will write a custom essay sample on Recommendations for Ensuring Food Safety Reducing Disease-Causing Mosquitoes specifically for you for only $16.05 $11/page L earn More This essay on Recommendations for Ensuring Food Safety Reducing Disease-Causing Mosquitoes was written and submitted by user Isabelle Travis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.